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Revealing 4 Must-Have Elements of Your Business Structure

Running a successful business can often feel like you're spending the bulk of your time working on client work, but smart wedding pros know that they must also commit to optimizing your business structure to keep clients happy. After all, a disorganized and chaotic backend is enough to alert clients to deeper problems and turn prospects away to your competitors.

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3 Things to Consider Before Starting the Hiring Process

2020 was a difficult year for countless reasons, but one of the hardest challenges for business owners was the decision to lay off employees due to a lack of live events and, consequently, a drop in revenue. As the light at the end of the tunnel becomes brighter, some wedding pros will need to consider rehiring a team to handle the heavy workload that awaits the industry on the other side.

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About WIPA 2021

Establishing Expectations (The Right Way) With Your Fellow Vendors

Working in the wedding and events industry involves crossing paths with many different personalities. On one hand, you’ll find creative partners that seem to get you and your thought process instantly. On the other hand, you’ll also find those who you have to work a little harder to get on the same page. 

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February Video Message From SFBA President, Kristen Seaholm

February 2021 Newsletter President Video Transcript

Hello, Everyone! And welcome back for another round of What’s Up With WIPA and the San Francisco Bay Area Chapter, serving the greater Northern California region. I am your president, Kristen Seaholm, and we have a lot to cover this month, so let’s jump right in.

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Moving Beyond Racial Bias in the Wedding Industry

Revisiting: Moving Beyond Racial Bias in the Wedding Industry
A Recap from Bron Hansboro “Moving the Race Needle Forward”

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The True Value of Firm Boundaries & How to Draw Them

Ah, boundaries. It’s one of the stickier subjects in life, both in personal and professional aspects. While they’re absolutely necessary for preserving your sanity, it can be a difficult line to draw when you know it’s possible that it could disappoint others. 

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Safety First: Tips on how to produce a safe in-person wedding in 2020 and 2021

Live parties are back...well, sort of. In Utah, we’ve seen our fair share of in-person weddings recently. If a couple didn’t postpone their wedding to 2021 (most did), eager hosts threw an end-of-summer or fall celebration. Sure, they were smaller in size, but not all were smaller in budget or style. 

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Are Paid Directories for You?

There is a lot of value to be had from paid directories but oftentimes seeing success from your directory investments can feel elusive and even frustrating. As with any marketing tactic, it requires your time and effort to maximize its impact. While directories can work for most businesses, it’s important to understand whether it’s the right time to join and, of course, you need to find the best directory to fit your needs.

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Making the Most of Your Industry Association Membership in Crisis

In times of crisis, our network is one of the most valuable resources we have to lean on. As a member of an industry association, your network goes further and deeper with wedding professionals across the industry, especially in your local chapter.

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3 Questions to Ask When Performing a Digital Audit

Technology is always changing to offer new solutions and alternatives to increase efficiency and productivity. While it can seem overwhelming to keep up with all the digital tools available, it doesn’t take long for us to feel dated and behind-the-times if we’re not evolving alongside the technology market.

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Wedding Planners: Here’s How to Follow Up on an Inquiry


An inbox full of inquiries is never a bad thing, but it can quickly feel overwhelming when each of them is on a deadline. In modern society, we've seen a shift in consumer behavior that shows that buyers are doing extensive research on purchasing decisions, and they're quick to skip over any company that doesn't reach them on their level. 

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WIPA Wedding Experts Chart New Normal in Wake of COVID

Over Half of Americans Are Postponing Their Weddings—at What Cost?

Read Bloomberg Article Here:

Are Your Tech Strategies in Place to Accommodate Gen Z Couples During Coronavirus?

Things have gotten tricky for those in the throes of wedding planning, as the spread of Coronavirus has companies shuttering their doors temporarily and people are asked to self-isolate at home. For an industry that thrives on face-to-face interactions, the special events industry has been hit especially hard by this crisis.

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WIPA Leaders Discuss Weddings in Wake of COVID

Click Here to Read Article from Special Events

COVID-19: What are Your Next Steps? WIPA Members Share

It’s no secret that we’re all in the same boat of looking ahead (cautiously so) once the fog of COVID-19 clears. But a lot of you, not unlike myself, may be thinking: how can we really plan our next steps when there’s seemingly no end in sight?

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Leaning on Your Event Associations During Tough Times

WIPA's President Kevin Dennis penned an article in Special Events Magazine:

Successfully Working with Clients During a Crisis

Natural disasters are unpredictable, yet inevitable. It’s less about if and more about when, so event professionals must always be prepared with a backup plan. As a company based in central California, we are no stranger to crises — earthquakes, wildfires, mudslides, flooding and, now, a global pandemic.

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How to Prep for Your Hair and Makeup Trial

I have met with hundreds of brides in my twelve year career and let me tell you gals, the questions are always the same when it comes to preparing for your bridal trial. Do I wash my hair? Do I come with no makeup? What do I need to bring? Don’t worry gals I’ve got you covered, here are the top 5 things you need to know when meeting with your artist.

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