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3 Questions to Ask When Performing a Digital Audit

Technology is always changing to offer new solutions and alternatives to increase efficiency and productivity. While it can seem overwhelming to keep up with all the digital tools available, it doesn’t take long for us to feel dated and behind-the-times if we’re not evolving alongside the technology market.

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Wedding Planners: Here’s How to Follow Up on an Inquiry


An inbox full of inquiries is never a bad thing, but it can quickly feel overwhelming when each of them is on a deadline. In modern society, we've seen a shift in consumer behavior that shows that buyers are doing extensive research on purchasing decisions, and they're quick to skip over any company that doesn't reach them on their level. 

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WIPA Wedding Experts Chart New Normal in Wake of COVID

Over Half of Americans Are Postponing Their Weddings—at What Cost?

Read Bloomberg Article Here:

Are Your Tech Strategies in Place to Accommodate Gen Z Couples During Coronavirus?

Things have gotten tricky for those in the throes of wedding planning, as the spread of Coronavirus has companies shuttering their doors temporarily and people are asked to self-isolate at home. For an industry that thrives on face-to-face interactions, the special events industry has been hit especially hard by this crisis.

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WIPA Leaders Discuss Weddings in Wake of COVID

Click Here to Read Article from Special Events

COVID-19: What are Your Next Steps? WIPA Members Share

It’s no secret that we’re all in the same boat of looking ahead (cautiously so) once the fog of COVID-19 clears. But a lot of you, not unlike myself, may be thinking: how can we really plan our next steps when there’s seemingly no end in sight?

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Leaning on Your Event Associations During Tough Times

WIPA's President Kevin Dennis penned an article in Special Events Magazine:

Successfully Working with Clients During a Crisis

Natural disasters are unpredictable, yet inevitable. It’s less about if and more about when, so event professionals must always be prepared with a backup plan. As a company based in central California, we are no stranger to crises — earthquakes, wildfires, mudslides, flooding and, now, a global pandemic.

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How to Prep for Your Hair and Makeup Trial

I have met with hundreds of brides in my twelve year career and let me tell you gals, the questions are always the same when it comes to preparing for your bridal trial. Do I wash my hair? Do I come with no makeup? What do I need to bring? Don’t worry gals I’ve got you covered, here are the top 5 things you need to know when meeting with your artist.

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2020 Songs You Might Be Seeing on the Dance Floor

I see many wedding trends when it comes to music for weddings. I am especially seeing that couples want to have their unique musical tastes on display to represent the soundtrack of their love. I am also seeing less traditional customs like the full wedding party grand entrance, bouquet toss, and garter toss being included in their wedding celebration. On a rare occasion, I have seen the first dance not included either but it is still one of the most important moments of the event. But most couples want a first dance song that unique to them and speaks to their love but I have found five songs that I can see being a part of 2020 weddings. I did my research on my where they curate trending music for weddings. I have found my top 5 songs that have been released in the last couple of months.

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Building a Business After an Illness

When we start our businesses, we like to think that nothing will get in our way of growing it to its full potential. Yet, regardless of how committed you are to your company, life doesn’t always go as planned. From natural disasters to family emergencies, we have to face unexpected obstacles that often seem to show up at the worst times.

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Ways to Use Podcasts as an Education and Marketing Tool

In recent years, podcasts have become a prominent source of entertainment, current events, and more. The audience reach is much more widespread than when podcasts initially appeared on the scene, making it an incredible tool for both marketing and education for businesses as well. Industry professionals are always searching for a way to get their message across, and utilizing a podcast is the best way to convey core beliefs, company values, and expertise.

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