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WIPA Partners with Allseated During Industry Reopening

The Wedding International Professionals Association (WIPA) and Allseated are pleased to announce a partnership to develop planning resources in preparation for reopening the events industry in a post-pandemic landscape.

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Time to Audit Your Marketing Plan? Get Started with These 4 Tips

To say 2020 was challenging for wedding pros is an understatement. As we look forward to 2021 and 2022, smart wedding pros will use the experience of 2020 to ask and answer some important questions, such as, how we do business in a post-Pandemic world and what sustainability looks like in our industry.

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WIPA Partners with Equally Wed Pro as Pride Month Nears

The Wedding International Professionals Association (WIPA) and Equally Wed Pro are pleased to announce a partnership to advance inclusivity initiatives in the events industry. 

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Implementing Upcharges Smartly (Without Being Salesy)

There isn’t a business owner in the world that would turn down an opportunity to increase revenue from every sale. Yet, not many take advantage of the chance to upsell — even when it’s right in front of them. Some may not recognize it whereas others may feel uncomfortable pushing an upcharge, but a simple adjustment to one’s mindset is all it takes to start building profit without putting off your clients.

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Revealing 4 Must-Have Elements of Your Business Structure

Running a successful business can often feel like you're spending the bulk of your time working on client work, but smart wedding pros know that they must also commit to optimizing your business structure to keep clients happy. After all, a disorganized and chaotic backend is enough to alert clients to deeper problems and turn prospects away to your competitors.

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3 Things to Consider Before Starting the Hiring Process

2020 was a difficult year for countless reasons, but one of the hardest challenges for business owners was the decision to lay off employees due to a lack of live events and, consequently, a drop in revenue. As the light at the end of the tunnel becomes brighter, some wedding pros will need to consider rehiring a team to handle the heavy workload that awaits the industry on the other side.

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Are Paid Directories for You?

There is a lot of value to be had from paid directories but oftentimes seeing success from your directory investments can feel elusive and even frustrating. As with any marketing tactic, it requires your time and effort to maximize its impact. While directories can work for most businesses, it’s important to understand whether it’s the right time to join and, of course, you need to find the best directory to fit your needs.

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Making the Most of Your Industry Association Membership in Crisis

In times of crisis, our network is one of the most valuable resources we have to lean on. As a member of an industry association, your network goes further and deeper with wedding professionals across the industry, especially in your local chapter.

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Wedding Planners: Here’s How to Follow Up on an Inquiry

 

An inbox full of inquiries is never a bad thing, but it can quickly feel overwhelming when each of them is on a deadline. In modern society, we've seen a shift in consumer behavior that shows that buyers are doing extensive research on purchasing decisions, and they're quick to skip over any company that doesn't reach them on their level. 

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Leaning on Your Event Associations During Tough Times

WIPA's President Kevin Dennis penned an article in Special Events Magazine:

Successfully Working with Clients During a Crisis

Natural disasters are unpredictable, yet inevitable. It’s less about if and more about when, so event professionals must always be prepared with a backup plan. As a company based in central California, we are no stranger to crises — earthquakes, wildfires, mudslides, flooding and, now, a global pandemic.

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