Filtered by tag: Education Remove Filter

Are Paid Directories for You?

There is a lot of value to be had from paid directories but oftentimes seeing success from your directory investments can feel elusive and even frustrating. As with any marketing tactic, it requires your time and effort to maximize its impact. While directories can work for most businesses, it’s important to understand whether it’s the right time to join and, of course, you need to find the best directory to fit your needs.

Read More

Making the Most of Your Industry Association Membership in Crisis

In times of crisis, our network is one of the most valuable resources we have to lean on. As a member of an industry association, your network goes further and deeper with wedding professionals across the industry, especially in your local chapter.

Read More

Wedding Planners: Here’s How to Follow Up on an Inquiry

 

An inbox full of inquiries is never a bad thing, but it can quickly feel overwhelming when each of them is on a deadline. In modern society, we've seen a shift in consumer behavior that shows that buyers are doing extensive research on purchasing decisions, and they're quick to skip over any company that doesn't reach them on their level. 

Read More

Leaning on Your Event Associations During Tough Times

WIPA's President Kevin Dennis penned an article in Special Events Magazine:

Successfully Working with Clients During a Crisis

Natural disasters are unpredictable, yet inevitable. It’s less about if and more about when, so event professionals must always be prepared with a backup plan. As a company based in central California, we are no stranger to crises — earthquakes, wildfires, mudslides, flooding and, now, a global pandemic.

Read More