It may seem off base to think about growing your business in the middle of a global pandemic, but hear me out. Right now, we have an opportunity to dig deep into our businesses and transform them from the inside out. Weddings are postponed and we’ve got into a holding pattern with our clients, but we can still be using this time to book more clients for the future, reevaluate our systems, and tweak our workflows — all to come out stronger on the other side of this public health emergency.

An inbox full of inquiries is never a bad thing, but it can quickly feel overwhelming when each of them is on a deadline. In modern society, we've seen a shift in consumer behavior that shows that buyers are doing extensive research on purchasing decisions, and they're quick to skip over any company that doesn't reach them on their level. 

WIPA is pleased to welcome our newest members for May 2020. Our mission is to provide industry leading education for our members, produce inspirational networking events and advance the ethical standards of the wedding industry. Our founding board worked with a diverse group of WIPA members to develop the professional conduct and code of ethics to achieve the highest standards of excellence. Please join us in welcoming the following members.

As always, a big shout out to our members that have made the news. Below you'll find members that have been highlighted or otherwise recognized. Thank you to those that submitted news this month and thank you to our members that continue to push the outside of the envelope in some way. 

No one wants to see a wedding postponed or canceled, least of all the intended couple. Whether it’s a family emergency, natural disaster, a global pandemic, or simply just unforeseen circumstances. Wedding celebrations do, on occasion, need to be postponed or canceled. Is it disappointing, heartbreaking, devastating, and surreal? Yes, it most certainly is. But remember, getting married is so much more than the party. It’s about the joining of two people’s lives in holy matrimony. Getting married doesn’t require a fancy location or a band, or a party. Love can’t be canceled, and you can’t postpone love. The gathering, the dancing, the celebrating, it can still happen. And it should happen, you deserve it!

As always, a big shout out to our members that have made the news. Below you'll find members that have been highlighted or otherwise recognized. Thank you to those that submitted news this month and thank you to our members that continue to push the outside of the envelope in some way. 

WIPA is pleased to welcome our newest members for April 2020. Our mission is to provide industry leading education for our members, produce inspirational networking events and advance the ethical standards of the wedding industry. Our founding board worked with a diverse group of WIPA members to develop the professional conduct and code of ethics to achieve the highest standards of excellence. Please join us in welcoming the following members.

Things have gotten tricky for those in the throes of wedding planning, as the spread of Coronavirus has companies shuttering their doors temporarily and people are asked to self-isolate at home. For an industry that thrives on face-to-face interactions, the special events industry has been hit especially hard by this crisis.

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It’s no secret that we’re all in the same boat of looking ahead (cautiously so) once the fog of COVID-19 clears. But a lot of you, not unlike myself, may be thinking: how can we really plan our next steps when there’s seemingly no end in sight?

Natural disasters are unpredictable, yet inevitable. It’s less about if and more about when, so event professionals must always be prepared with a backup plan. As a company based in central California, we are no stranger to crises — earthquakes, wildfires, mudslides, flooding and, now, a global pandemic.

As always, a big shout out to our members that have made the news. Below you'll find members that have been highlighted or otherwise recognized. Thank you to those that submitted news this month and thank you to our members that continue to push the outside of the envelope in some way. 

The last several decades have seen a technology boom that has afforded the entrepreneurial-minded the ease and simplicity of running a business from anywhere. Every year, there are new digital products to meet the needs of the self-employed and small business owners — time-tracking apps, digital contracts, internal communications systems, and so on. If there’s a need, there’s a solution.