3 Ways to Expand Your Network You Haven’t Considered Yet

3 Ways to Expand Your Network You Haven’t Considered Yet They say your network is your net worth, so if your relationships have been lacking since the start of COVID, it’s time to step your game up. Over the past year-plus, we’ve all learned the ropes of virtual networking via Zoom, FaceTime, and Google Hangouts. While it helped us to ...

Considering a New Market? Here’s What You Need to Know Before Expanding

Considering a New Market?Here’s What You Need to Know Before Expanding Sometimes it takes a massive shift in our foundation to uncover the realizations that will help us grow our businesses. In the quietness of 2020, many wedding business owners were faced with the hard-to-answer questions that are typically pushed off in favor of client deadlines, jam-packed schedules, and overflowing ...

Time to Audit Your Marketing Plan? Get Started with These 4 Tips

Time to Audit Your Marketing Plan? Get Started with These 4 Tips To say 2020 was challenging for wedding pros is an understatement. As we look forward to 2021 and 2022, smart wedding pros will use the experience of 2020 to ask and answer some important questions, such as, how we do business in a post-Pandemic world and what sustainability ...

Implementing Upcharges Smartly (Without Being Salesy)

Implementing Upcharges Smartly (Without Being Salesy) There isn’t a business owner in the world that would turn down an opportunity to increase revenue from every sale. Yet, not many take advantage of the chance to upsell — even when it’s right in front of them. Some may not recognize it whereas others may feel uncomfortable pushing an upcharge, but a simple ...

Earth Day 2021 | 9 Tips For Event Sustainability

Earth Day 2021 | 9 Tips For Event Sustainability As WIPA works towards more sustainable events, we have tips for making your events more environmentally responsible in recognition of Earth Day 2021! Sustainability with any event may never be 100% however there are ways to reduce our carbon footprint and offset the rest. 1. Avoid single-use plastics and instead consider compostable containers.Plastic ...

Back to Business, Part 1 – NSBWEP Webinar

Back to Business, Part 1 - NSBWEP Webinar WIPA MEMBERS, join The National Society of Black Wedding & Event Professionals on April 22nd at 5pm for the webinar "Back to Business, Part 1 with @CROWDPASS... As the States re-open and our industry gets back to business, we are overjoyed with getting back to work but also concerned with navigating our ...

Revealing 4 Must-Have Elements of Your Business Structure

Revealing 4 Must-Have Elements of Your Business Structure Running a successful business can often feel like you're spending the bulk of your time working on client work, but smart wedding pros know that they must also commit to optimizing your business structure to keep clients happy. After all, a disorganized and chaotic backend is enough to alert clients to deeper ...

3 Things to Consider Before Starting the Hiring Process

3 Things to Consider Before Starting the Hiring Process 2020 was a difficult year for countless reasons, but one of the hardest challenges for business owners was the decision to lay off employees due to a lack of live events and, consequently, a drop in revenue. As the light at the end of the tunnel becomes brighter, some wedding pros ...

Establishing Expectations (The Right Way) With Your Fellow Vendors

Establishing Expectations (The Right Way) With Your Fellow Vendors Working in the wedding and events industry involves crossing paths with many different personalities. On one hand, you’ll find creative partners that seem to get you and your thought process instantly. On the other hand, you’ll also find those who you have to work a little harder to get on the ...

The True Value of Firm Boundaries & How to Draw Them

The True Value of Firm Boundaries & How to Draw Them Ah, boundaries. It’s one of the stickier subjects in life, both in personal and professional aspects. While they’re absolutely necessary for preserving your sanity, it can be a difficult line to draw when you know it’s possible that it could disappoint others. This is particularly challenging for creative service ...