Key Tech Apps to Run Your Wedding Business in 2023

Key Tech Apps to Run Your Wedding Business in 2023 By Kevin Dennis, Fantasy Sound Event Services Planning and running a successful wedding business requires a balance of creativity, organization, and efficiency. With the rapid advancement of technology, new tools and applications have emerged to streamline processes and boost productivity. Though there are plenty to choose from, there are a ...

Utah Valley University Launches Utah’s First Event Management Degree

Utah Valley University Launches Utah’s First Event Management Degree Responding to accelerating job growth in the rapidly expanding area of conferences, trade shows, and meetings, Utah Valley University (UVU) has announced a new bachelor’s degree in event management. The new major, UVU’s 92nd bachelor’s program, will be offered through the Woodbury School of Business and is the first degree of ...

Taking Advantage of Tech in 2022: Downloading the Update Your Event Company Needs

Taking Advantage of Tech in 2022: Downloading the Update Your Event Company Needs As the wedding industry evolves, so too does the tech landscape. New apps and software are always emerging to support business operations, so event professionals are wise to keep tabs on the latest trends and update their tech regularly. But it can be challenging to keep up ...

Getting Automated for Success in 2022

Getting Automated for Success in 2022 Every business faces operational bottlenecks from time to time, especially when navigating growth. While it’s a natural occurrence, internal gaps can lead to lost time and revenue if left unaddressed. Thus, entrepreneurs must be monitoring their businesses regularly to identify areas for improvement in all stages of its life cycle. As we head into ...

Virtual Inclusive Awareness Conference

Virtual Inclusive Awareness Conference The National Gay Wedding Association's Virtual Inclusive Awareness Conference is coming up on January 5, 2022 (featuring some of WIPA's very own). The NGWA is happy to announce special partner pricing for members of The Wedding International Professionals Association! We are offering a Conference + Membership Bundle for $395. This bundle will provide you with 1 year of ...

How to Take Action on Your Big Dreams Before 2021 Ends

How to Take Action on Your Big Dreams Before 2021 Ends As we settle back into a comfortable swing of business, many wedding professionals are finding that they spent most of 2021 rebuilding and recovering from a tumultuous couple of years. While vital to keeping one’s business sustainable, it may have meant putting a pin in something you’ve been wanting ...

3 Ways to Expand Your Network You Haven’t Considered Yet

3 Ways to Expand Your Network You Haven’t Considered Yet They say your network is your net worth, so if your relationships have been lacking since the start of COVID, it’s time to step your game up. Over the past year-plus, we’ve all learned the ropes of virtual networking via Zoom, FaceTime, and Google Hangouts. While it helped us to ...

Considering a New Market? Here’s What You Need to Know Before Expanding

Considering a New Market?Here’s What You Need to Know Before Expanding Sometimes it takes a massive shift in our foundation to uncover the realizations that will help us grow our businesses. In the quietness of 2020, many wedding business owners were faced with the hard-to-answer questions that are typically pushed off in favor of client deadlines, jam-packed schedules, and overflowing ...

Time to Audit Your Marketing Plan? Get Started with These 4 Tips

Time to Audit Your Marketing Plan? Get Started with These 4 Tips To say 2020 was challenging for wedding pros is an understatement. As we look forward to 2021 and 2022, smart wedding pros will use the experience of 2020 to ask and answer some important questions, such as, how we do business in a post-Pandemic world and what sustainability ...

Implementing Upcharges Smartly (Without Being Salesy)

Implementing Upcharges Smartly (Without Being Salesy) There isn’t a business owner in the world that would turn down an opportunity to increase revenue from every sale. Yet, not many take advantage of the chance to upsell — even when it’s right in front of them. Some may not recognize it whereas others may feel uncomfortable pushing an upcharge, but a simple ...